Digital marketing with a human touch
Who we are
Meet our Leadership team. Mouse-over on the pictures to learn their personal work motto and to find out more on their LinkedIn profiles.
Managing Director
Digital Media Planner
Digital Media Planner
Junior Social Media Expert
We are a team of multi-skilled advertising & digital experts with decades of combined experience, an obsession for perfection and a never-ending enthusiasm.
Experience
We have the background to comfortable work with both local and international clients
Professionalism
We have the required knowledge, diligence and integrity
Zeal
We love what we do and our clients know it
Commitment
We strive to deliver beyond expectations
Trust
We pride ourselves in building long-term client relationships
Some Recent Projects
Client: LILLY DROGERIE
PROJECT DESCRIPTION
Situation
Lilly Drogerie launched their online shopping website, so they needed the swift awareness raising among their potential customers, as well as generation of significant traffic that would eventually lead to online purchases.
Opportunity
We used a mix of performance and premium channels and ad formats, implemented various advertising options in the largest Bulgarian media network which ensured vast audience coverage and engagement with the brand. We also ran conversion campaigns (e-commerce).
Solution
The campaign was promoted by banner ads, video and Facebook ads, as well as listings and offers in one of the largest media groups in Bulgaria. The results:
Client: Joya
Situation:
In 2019 we executed a multi-channel digital communication for the brand Joya – a relatively new plant-based product, suitable for vegans, people who maintain healthy lifestyle or are lactose-intolerant. Our aim was to present the product advantages and its implementation in various recipes and delicious meals and drinks.
Opportunity:
We used traditional channels, like Google Display and Facebook Ads. We also implemented a more sustainable approach, by generating a significant amount of useful and engaging content through PR, video, recipe publications, user activations, influencer marketing etc.
Solution:
The 2-flight campaign delivered outstanding results:
Client: Revalid
Situation:
The campaign was about the Regrowth Series of Revalid Swiss Hair care products. These products are developed specifically to meet the requirements of people with hair loss problem. The medical shampoo and serum treat specific needs and can be found only in pharmacies.
Opportunity:
Many of us are affected by hair problems at some point during our lifetime but not all hair problems are equal, and each requires a different approach in terms of hair care. We needed to find a way to reach the right target audience, to grab their attention without affecting them emotionally and to familiarize them with Revalid Regrowth anti-hair loss solutions.
Solution:
The campaign included a rich mix of digital channels and ad materials. The main efforts were aimed at raising brand awareness by videos and banners accompanied by PR materials and projects with influencers. The results:
Client: Gelorevoice
Situation:
GeloRevoice is a very specific product with a narrow target audience. They have season of high and low activities and we had to use the active season in the best way by reaching people who “work” with their voices.
Opportunity:
To raise the product awareness in an engaging and entertaining way. To achieve this goal we used a various mix of digital channels to reach the audience in the right time and trigger engagement with the brand. We covered different media, shows and social media presence to increase brand exposure and visibility.
Solution:
The campaign included banner ads in different platforms, Facebook and Instagram ads, collaboration with influencers (celebrities) and special project in a reality show. The results:
Client: LUISAVIAROMA
“LUISAVIAROMA remained satisfied with your work, your creativity and efficiency and for sure will continue collaboration in the future.”
PROJECT DESCRIPTION
Situation
Luisa Via Roma is a giant luxury fashion online store. The brand has very low awareness on the Bulgarian market, as a part from some PPC and SM advertising, no advertising efforts addressing the Bulgarian audience had ever been invested.
Opportunity
Tap into the untapped potential of the brand on the Bulgarian market. Introduce LVR to the BG audience, generate interest and provoke desire.
Main business objective: Increase website traffic from new users from Bulgaria.
Solution
A multi-layered image campaign spanning multiple media channels and communication tools. From choosing the right endorser, shooting photo session, TV product placement, massive PR campaign, Display & Mobile campaign, Social Media, User activations, Special media projects and non-standard web formats.
Client: TBI Bank
We are pleased to recommend the services of Digital Point. We always take their new ideas that go beyond expectations and deliver a creative solution with impactful results. Being very approachable, energetic and efficient the team of Digital Point became a great partner to collaborate with.
Kristina P. Petkova
Specialist Strategic Business development
Retail Banking Department
Client: Golden Rose
PROJECT DESCRIPTION
Situation
Golden Rose is a very well-known cosmetics brand on the Bulgarian market. Due to its very wide product portfolio and lack of communication support in the past years, the product awareness remains on insufficient levels
Opportunity
Use excellent brand awareness and leadership to re-focus old users and attract new ones.
Emotionalize the brand & strengthen long-term client relationship and brand loyalty.
Solution
Ensure broad & continuous brand presence in the digital space.
Attract users with useful content, appealing interactions, rewarding user activations.
Reinforce brand likeability through inspirational & entertaining content and keep constant dialogue with the audience in social media.
We work with Digital Point on major and very important projects for Golden Rose – both on strategy and implementation! We are very happy with the service, response rate, client specific needs satisfaction, deep knowledge of the brand needs and dedication in each topic we work on!
You can rely on professional relationships, flexibility and great results!
We can refer to the interactive games for Golden Rose they developed 2017 with excellent idea, execution and results as a very good example of consumer engagement and eye catching implementation!
Ekaterina Robova,Sales and Marketing Director IVB Cosmetics LTD
Client: Uniqa
PROJECT DESCRIPTION
Situation
The digital revolution has transformed the way consumers discover, evaluate, purchase and use products and services across all industries. The insurance industry is not an exception – customers expect the same streamlined experience from their insurance carriers as they do from search engines, mobile apps and online retailers. Failing to adapt to the fast pace of digital change presents serious risks to the business success of insurance companies.
Opportunity
To thrive in the years ahead, insurers need to protect their core business, while expanding
into new areas & adopting innovative technologies.
UNIQA has grasped the significance of adopting digital platforms and has started to continuously adjust its business strategies having made rapid strides in developing & launching online products for its customers.
Solution
In partnership with UNIQA, we have implemented a robust digital marketing strategy to promote UNIQA’s new digital platform, the available online products and the innovative services available to both current & new customers.
Through targeted marketing activities across various digital touchpoints and by combining premium & performance campaigns, lead generation campaigns and user activations we have managed to enhance the brand & the product awareness, to generate valuable leads for our client and to boost the online sales.
Client: ISUZU
“Our cooperation with DIGITALPOINT was smooth and fruitful despite the difficulties of the project. Time was short and distance was big, but these were no obstacles for the creative and efficient team of DIGITALPOINT that produced a well planned clever project of high aesthetic level for a special brand like ISUZU. Thank you all!”
PROJECT DESCRIPTION
Situation
In 2016 ISUZU celebrated it’s 100th anniversary.
As part of the celebration activities, the client decided to run a campaign to support their hero pick up model D-MAX.
Opportunity
Implement an online campaign in targeted media with high affinity index and minimum audience duplication.
Use impactful web formats to maximize the campaign’s effectiveness.
Solution
The campaign delivered outstanding results:
– Over 13 mln impressions;
Client: UNICEF
SERIES OF 3 CAMPAIGN VIDEOS:
PROJECT DESCRIPTION
Situation
In 2017 UNICEF Bulgaria organized a tender to find an agency to develop and implement a digital marketing plan to acquire new online donors and raise funds in support of UNICEF programme for the most vulnerable children
Opportunity
Fairytales teach children about morals, virtues and values, but they have another real important role in the life of every child – they inspire belief in the unexpected help by unknown good forces in our hardest times. Our Agency came up with the creative idea of the Magical Good Force that brings change even in the saddest story and developed it into a campaignable umbrella concept.
Solution
We turned to people on behalf of UNICEF and encouraged them to be that Good Force, reminding them that they can change a sad story for the better and be the carriers of hope with their donations. The Digital strategy was implemented with on-going activities across multiple channels and formats.
Client: SUZUKI
”I can only recommend working with Digital Point if you are looking for an experienced and friendly partner to make the most effective media planning for your brand.” Valentina Nikolova, Marketing Expert
PROJECT DESCRIPTION
Situation
In a world where the automobile brands release new SUV models every year, SUZUKI had not released a new model since 2013
Opportunity
Our goal was to make the brand STAND OUT OF THE CROWD and make a name for itself
Solution
Our strategy was to create an image campaign which boosted the sales of the new model.
As a result of our strategy, the NEW VITARA was sold out on the first wave of the campaign
Client: Milka
Project: The secret Milka cookie jars videos
Creative adaptation of 6 super fun Milka videos: Anton, Bertilda, Mama Bear, Grandpa, Cookie Time, Teaser video.
Client: INSTITUT FRANCAIS
PROJECT DESCRIPTION
Situation
Once a year, the French Institute organizes a fair called Education and Career. Thе fair targets high-school students who want to study in France and young professionals who search for career opportunities in French.
Opportunity
The Target Group, being very narrow (18-35 y.o.) we needed to propose communication channels frequented by the TG and at the same time communicate all the aspects of the fair.
Solution
We chose to communicate the fair via the social media channels YouTube, Facebook and LinkedIn (for the young professionals).
To complete the media mix, we added display and video support in targeted websites.
As a result, we had over 500 subscriptions for interviews and hundreds of visitors at the fair.
